William Kouns, Ph.D.

Dr. Kouns obtained his BA from the University of Tennessee in Cellular and Organismal Biology, his MA in Comparative and Experimental Medicine, and his Ph.D. in Biochemistry. Following a post-doctoral fellowship, Kouns was asked to remain in a full-time position with the cardiovascular department at F Hoffmann La Roche. After the sudden death of his father in 1993, Kouns returned to the United States and co-founded Jewelry Television. JTV’s purpose was to open the world of jewelry and gemstones to everyone.

During his 29 years at JTV, Kouns, longed to return to medicine and in 2021 decided to embark on a new endeavor. He recognized that people’s chronological age may not be the same as their biological age and that all people don’t age at the same pace. Kouns created Live Longer Be Happy, a company dedicated to helping people turn back their biological clocks to Live Longer while at the same time helping to teach people the newest science of how to be happy.

Live Longer
Live Longer

Blood Based DNA Test for Biological Age

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Blood Based Test for the Biological Pace of Aging

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Live Longer
Live Longer

Happiness App and Card Deck

The deck contains 120 cards each of which has an activity aimed at increasing dopamine, oxytocin, endorphins or serotonin or a combination.  Each day you draw from the deck and perform the activity to increase the level of the feel good chemical.  It may be as simple as taking time to hug someone!  Play with a partner and challenge each other to take action.  Or use our new app to play!